Types of digital marketing: What is Digital Marketing Strategy?

Although digital marketing is popular as a single term, its practical scope is very large. To do well in this field, many marketers specialize in certain areas. Learn about the different types of digital marketing and why they are important in this article.

Marketing is the process of identifying, communicating and delivering the value of a business or service to customers. It is a set of activities aimed at creating, building or maintaining profitable long-term relationships with existing and potential customers for businesses. This process involves coordinating all activities within a company to achieve the organization’s marketing goals.

Digital marketing uses digital technologies such as computers, web pages or mobile apps to deliver marketing messages through various channels (such as social media platforms) to customers directly without going through the salespeople. As a result, this type of marketing allows brands to bypass the indirect channel in which past.

When implementing an effective strategy for digital marketing, it is imperative that you first understand your audience and target market. Then you must create a compelling message and brand voice that will resonate with your customers. Below are the different types of digital marketing.

What is digital marketing?

In simple terms, digital marketing is the promotion of a product or service on digital devices (eg, computers and mobile phones). For example, you may see some sponsored posts while browsing Facebook. These are part of digital marketing.

What are the types of digital marketing?

Types of digital marketing differ based on the type of marketing channel and content. Digital marketing cannot be divided into a specific number as they are often interrelated. However, in this article, some common parts will be discussed.

Learn more about why to learn digital marketing in this article- Why Learn Digital Marketing What are the main reasons?

Social media marketing

Social media marketing is the promotion of products or services on various social media including Facebook, Instagram, Twitter.

Why is social media marketing important?

Social media is popular with people of almost all ages. It is possible to easily promote products or services to a large number of customers at low cost and in a short time.

For more details about Social media marketing, see the article- Social media marketing: Why is it so important nowadays?

Search engine optimization

Search Engine Optimization (SEO) is the special activity that is carried out to make it easy for anyone to find any product, service and website in various search engines including Google, Bing, Yahoo. It is a long term process.

Why is search engine optimization important?

Every internet user searches for information on some topic in search engines. If that information is related to your product or service, then you definitely want the user to know about your product or service. But many others like you may be offering the same product or service. Remember, your goal in that case is to be at the top of the search engine results. For this you need search engine optimization.

For more details on Search Engine Optimization (SEO) see the article- What is SEO? How to learn SEO? Why do you learn?

Search engine marketing

Search engine marketing (SEM) is called search engine marketing (SEM) if a campaign is carried out through direct advertisement so that anyone can easily find any product, service and website in various search engines including Google, Bing, Yahoo. It can be a short-term or long-term process depending on requirements and budget.

Why is search engine marketing important?

Since search engine optimization is a long-term process, it needs to be implemented with specific planning and precautions. But keep in mind that you may not have that much time to increase the sales of your product or service. In this case, by spending money and advertising on search engines, you can get the results of your campaign in a relatively short time.

For more details about Search engine marketing, see the article- What is search engine marketing & remarketing?

Email marketing

You can easily understand what email marketing is. Because it is promoting a product or service through email. It is a long term process. Usually, through an online form, you have to collect the email addresses of potential buyers for this purpose. But keep in mind that its use is still limited in some countries.

Why is email marketing important?

Most consumers are skeptical about online promotions and advertising. So regular emails can play a role in gaining their trust in your product or service.

For more details about email marketing, see the article- What is email marketing? Why do you do email marketing?

Affiliate Marketing

Affiliate marketing is a campaign to earn money by directly selling a product or service. Generally, e-commerce sites like Amazon or Daraz have a wide use of this marketing in terms of products and services. However, this may apply to any other product or service sold directly.

Why is affiliate marketing important?

Before buying a product or service, customers want to know about its quality. It is possible to inform them about its pros and cons through reviews. If someone clicks on your affiliate link and buys that product or service after reading your review, you will get a share of the profit. Affiliate marketing can therefore play a role in gaining the trust of buyers in less time.

For more details about affiliate marketing, see the article- What is affiliate marketing? How to make affiliate income online from home?

Mobile marketing

Promoting products or services through mobile apps is called mobile marketing. Note that all the above types of marketing are applicable to mobile as well. Besides, there are more ways of mobile marketing. For example, mobile marketing can be done by sending SMS.

Why is mobile marketing important?

Mobile phone is the most popular digital device nowadays. The number of mobile internet users is also increasing day by day. If you campaign through it, the chances of profiting are high.

For more details about mobile marketing, see the article- What is Mobile marketing? How to do mobile marketing?

Content marketing

Content marketing is a form of marketing that uses the written word to describe products or services. Content marketing is an effective way to market because it reaches people who are looking for your product or service, and it can be done in a cost-effective manner.

Content marketing has become more important than ever in today's digital world. If you want to stay relevant and grow your business, you need to develop content that people will find useful and share with their friends. Achieving this goal takes some planning, but is well worth the effort.

Why is content marketing important?

Content marketing is not only important for your company, but also for your customers. Without content marketing, you will not be able to attract new customers or retain the ones you have.

People are using the internet more and more each day, and that means there’s a growing need for businesses to keep up with this trend. If you don’t create content that appeals to people who want to use it, they will go elsewhere.

Influencer Marketing

Influencer marketing is a strategy that involves paying social media influencers to promote a brand’s product or service. It has become one of the most effective and cost-efficient ways to market products, as it reaches out to an extremely large audience in a very short period of time.

Why Influencer Marketing important?

Influencer marketing is an important strategy for any business to use because it helps to reach a wider audience and build brand awareness. It has become more important in the past few years because of the way people are looking for information online. According to a report by Socialbakers, in 2016, 66% of consumers used Google or another search engine to make their purchasing decision. This shows that influencer marketing is very effective at reaching out to potential customers who are looking for information about your product or service online.

Influencers have a huge impact on consumer’s buying decisions because they share their opinions and experiences with their followers on social media platforms like Twitter, Instagram, Facebook etc. They have millions of followers who trust them and listen to what they say about products or services as well as brands. Influencers can help you reach out to new audiences that would not be able to find you otherwise due to the size of your target market (i.e., those searching online). For example, if you want your product/service marketed towards women between 18-35 years old then influencers like fashion bloggers will be able reach out these audiences through social media platforms like Instagram and Facebook etc., whereas if you want your product/service marketed towards men between 18-35 years old then influencers like fitness bloggers will be able reach out these audiences through social media platforms like Twitter and YouTube etc..

For more details about Influencer marketing, see the article- What is Influencer Marketing? How to Make Money as an Influencer ($100,000 Annually)