What is CPA, CTR, CPC, PPC, CTA in making income from website blogging or YouTube?

For those who run a website and blog or earn money by running a YouTube channel, there are some points to note to calculate the income. Like- CPA (Cost Per Action), CPC (Cost Per Click), CTR (Click Throat Rate), PPC (Pay Per Click), CTA (Call To Action) etc. This topic is discussed in today's article.


What is CPA, CTR, CPC, PPC, CTA in making income from website blogging or YouTube?
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Nowadays, those of us who regularly work in online marketing are more or less familiar with the terms CPA, CTR, CPC, PPC, CTA. But this article is only for those who are totally new to CPA, CTR, CPC, PPC, CTA.

What is CPA (Cost Per Action)?

Cost per action (CPA) is calculated as the cost divided by the number of actions measured. For example, if a campaign costs $150 and there are 10 actions attributed to this campaign, it will cost $15 per action per campaign.

CPA marketing is a type of advertising method. Or an affiliate marketing, where you can sell a product as well as earn money by doing small tasks like email submissions or downloads. 

We all know CPA in full means cost per action i.e. you get commission when a task is completed. To give an example, I have a restaurant, and you bring a customer to my restaurant, for that you will get a commission from me, even if the customer does not eat or buy anything, you will be given a commission. I hope you understand.

Direct response advertisers often consider CPA the best way to buy online advertising, as an advertiser only considers the measured CPA goal as an important outcome of their activity as the desired action to be taken is determined by the advertiser. 

In affiliate marketing, this means that advertisers only pay affiliates for leads that result in a desired action such as a sale. This removes the risk for the advertiser as they know in advance that they will not have to pay for bad referrals and it encourages the affiliate to send good referrals.

Many of you may not understand, what is the work?

Again it is just a task for them to buy an offer, download a game or something, sign up to a site or open an account for a game, share or subscribe to an email or sign up to a romantic site. 

Simply put, what we can say is that if you provide these leads to various companies on their online sites, the company will pay you a commission. 

As I said before, whether any of their products are sold here or not, you will get commission or money if you win traffic or customers.

CPA as "cost per acquisition".

CPA is sometimes referred to as "cost per acquisition", which relates to the fact that many of the things advertisers are optimizing for are acquisitions (typically sales and new customers), although this has caused confusion in the marketing industry. As the proper meaning of CPA. Adding to the confusion, "cost per acquisition" can be used where it is actually customer acquisition cost (CAC).

Formula for calculating cost per action

Cost per action (CPA) is calculated as the cost divided by the number of actions measured. So, for example, if a campaign costs $150 and there are 10 attributed to this campaign, it will cost $15 per action per campaign.

What is CPC ( Cost Per Click )?

Cost per click, or CPC is the amount you pay for each click on one of your PPC ads on platforms like Google Ads or Microsoft Ads.

Your cost per click is determined by a number of factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding on the same keyword.

Cost-per-click (CPC) bidding means you pay for each click on your ad. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "Maximum CPC" - which is the maximum amount you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Advanced CPC ).

Your CPC is an important metric because those clicks and costs add up quickly. Remember, if your CPC is too high, you won't be able to achieve a return on your advertising investment (ROI).

What is a good CPC in Google Ads?

Your Google Ads ROI is determined by how much you pay for clicks and the quality of the traffic you get from those clicks. You don't want traffic at any price; You want affordable traffic that will drive meaningful value for your business.

The average cost per click can vary depending on your industry, the type of business you are in, and which network you are advertising on. More competitive industries and industries with high-value conversions (such as enterprise software, industrial equipment, or expensive services in the legal and financial industries) tend to have more expensive costs per click.

The cost per click thing is really easy for anyone to understand. This means how much budget AdSense will pay you for each click on your ad. The higher your click-through rate, the higher your earnings.

Earnings per click

It usually depends on the video type of your ad or the location of the viewer. The CPC value can be changed i.e. increased in various ways, such as you can change the content of your ad. For example, if you set Bengali ads to show your ad on a site, only Bengali people will see the ad. Foreigners won't understand, and CTR is likely to increase.

If you change the content and language to English then your target traffic will increase and your CPC is more likely to increase. And we know that higher CPC means higher revenue.

Improve your CPC

Use Google Ads Performance Grader to get a quick, free analysis of your Google Ads account, including tips and insights on your costs, ad performance, mobile optimization, and more to see how your CPC compares to similar advertisers and how you can lower your CPC.

What is CTR (Click Through Rate)?

Let's say you have a blog or website, you set some ads there, the number of times the total view of the ad is clicked is basically CTR. That is, when an ad is shown on a video, not all viewers click on it, only those who click are counted. And those who don't count.

CTR basically counts the number of people who clicked on an ad for every 100 times it was displayed. But here's the thing, if your ad gets clicked above 15%, it's dangerous.

If it gets clicked you need to stop monetizing and fill out the invalid clicks form in AdSense. Because the channel will suffer if monetization is not stopped. Always try to keep CTR between 15%.

This increase is usually caused when visitors click on the ad without properly viewing it. That is, if the click is made before the latency period, it becomes an invalid click and the CTR increases. Check your Gmail when your AdSense is disabled and you can't login there.

What is PPC (Pay Per Click)?

We all know that all the work of online marketing needs to be done on our paid. Paid working means spending money to bring traffic or visitors to the website.

Online marketing must bring visitors to our site. Because visitors are the most important thing in online marketing. So PPC is very popular for generating good quality visitors. But now if you ask, how does it work?

So a simple example can be given for this, suppose I will sell a product on my company's website. If I don't use Google as a medium for product sales, how can Google help me? We all search different things on Google. So what we write and search is called keyword.

So we have to give any keyword or keyword list to Google for our product sale in such a way that if we search by writing that keyword, our product's website is at the top.

Then if the visitor clicks on our web site and visits our site then I have to pay certain amount of money for each click. But if you don't click then you don't need to pay any money. 

That is, you don't have to pay for seeing my ad, but you have to pay when a visitor visits the site. That's basically what PPC is, I hope you understand.

What is CTA (Call To Action)?

CTA means call to action means to click on a banner or button through graphics or text, traffic or visitor or create an opportunity.

But it is made depending on the needs of the customer. Usually users don't click or enter anything unless they need to.

So we have to make the CTA in such a way that, it solves any problem of the user, can help in selling a product or providing a service.

Hope you understand the article. If there is any problem to understand, please comment.

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