What is SEO? How to learn SEO? Why do you learn?

SEO stands for Search Engine Optimization, which will increase the quantity and quality of traffic to your website through web search engine results pages. In this way, search engine optimization is the process of increasing the quality and quantity of website traffic from search engines. SEO values ​​organic traffic more than direct traffic or paid traffic to a website.

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engines including Google, Yahoo and Bing. Nowadays, most of the web developers and online marketers are targeting the Google search engine for some amazing Algorithms of Google search results. Moreover, visitors perform 85% of their web searches from Google search engine, so everyone adopts Google search engine optimization techniques.

Today's topic is a basic topic of SEO. At the beginning of blogging, we should have written about the basics of search engine optimization, but we felt that the subject has been written many times in various blogs online, so we did not write about the basics. Recently hearing some interesting questions from several visitors of our blog about SEO, I was compelled to write about such a simple basic topic.

What is SEO? How to learn SEO? Why do you learn?

What is SEO?

Search Engine Optimization has two meaningful parts to these three words. One is Search Engine and the other is Optimization. That means SEO is a technical web strategy for search engine optimization.

It can be said more simply that the strategy or process of bringing a blog/website to a good position in the search results or on the first page of the search engine is called SEO. You can also call it a systematic trick to get better results from search engines.

Definition of SEO as defined by Moz

SEO stands for Search Engine Optimization, which will increase the quantity and quality of traffic to your website through web search engine results pages.

What is a search engine?

In simple terms, a search engine is a type of software or application to search for something through keywords on the Internet. Where if you write something and search, thousands of information on any subject will appear in front of you in the blink of an eye. Recently the most popular search engine is Google. Apart from this, popular search engines include Bing, Yahoo, Ask, Yandex and DuckDuckGo. We have previously shared a detailed post on what and how search engines work.

How do search engines work?

The search engine saves all types of databases by indexing and crawling all the links of every site including all types of websites of the World Wide Web. Later, according to the search engine search query, the indexed quality data of the blog is gradually published in the search results. In this case, the better you do Search Engine Optimization of your blog, the higher the content of your blog will be seen in the search results.

How do search engines rank a blog?

When a person searches for a specific topic in the search engine, the search engine shows the best content blogs/websites indexed on that topic. Then continuously show all the blogs according to the quality of the blog and content. Search engine uses Latest Ranking Algorithm with Search Query to show the best result of search engine.

What is Search Engine Algorithm?

This is a mathematical calculation of indexed consistently better results for search query's. More simply, it is a continuous list of content indexed according to the ranking and quality of different blogs to be published in search results. That is, whose number is higher, its content will be at the top of the search results.

What is Search Engine Rank?

When a person searches something in a search engine, the search engine shows numerous content in the search results. Search results basically depend-up on the blog's search ranking. That is, whose blog's ranking is better, the content of the blog will show above the search results, and if the ranking is not good, your content will not show on the first page of the search results. Moreover, search engines apply different types of ranking algorithms to show a blog on the search results page.

Why is SEO done?

Search Engine Optimization (SEO) is basically done to bring a blog/website to good position or first page of search results and to get good ranking from search engine or to get lots of visitors to blog from search engine. When a person properly search engine optimizes his website then his blog will get huge amount of visitors from search engines. Because doing search engine optimization (SEO) will give the search engine a clear idea about the content of your blog. Therefore, to make any website successful or to generate income from the website, SEO must be done correctly on its website.

Think in general sense, when you write a post on a topic, how much to search online for that topic, what keyword is searched, how many posts are there online on that topic, which blog post will be a competitor of your new post, SEO is done to know what is the value of your desired keyword, how much visitors are there if you can rank the post using that keyword and how much income will be possible and how many backlinks will be required to rank that post etc. .

Summarizing all these points, it can be said that to get success in online marketing you need to do search engine optimization and there is no alternative to search engine optimization to get success.

What are the types of SEO?

If you ask someone what are the types of SEO, then everyone will talk about on-page SEO and off-page SEO. There are two types of SEO. But onpage SEO and offpage SEO are not. There are basically two types of SEO. namely-

  • Organic SEO.
  • Paid SEO.

Organic SEO is again of two types.

  • One is onpage SEO.
  • The other is offpage SEO.

What is Organic SEO and Paid SEO?

Organic SEO means the process of getting a position on the search results page by following all the rules of search engine optimization. On the other hand, paid SEO is getting on the first page of the search engine in exchange for money from the Google company.

If you look carefully, you will see that after searching for a topic, there are some websites at the top of the search results that have Ad written in small letters. They are the ones that come to the top through paid SEO. On the other hand, all those websites are under them, they are positioned on the Google page without paying any money for organic SEO.

What is Onpage SEO and Offpage SEO?

On Page SEO is the whole process of organizing a website/blog i.e. everything that is required to make a website good is On Page SEO. Onpage SEO is a process of setting up appropriate Keyword, Setting-up Meta, Naming Pages, Page Search Descriptions etc. for the blog. And offpage SEO is to make your blog's content links popular by sharing them on various popular sites, creating back links, joining various forums, promoting the blog etc.

What is White Hat and Black Hat SEO?

White Hat SEO is the use of various technical web techniques to increase the rank of your blog and bring it to the top of the search results. On the other hand, Black Hat SEO is to increase the rank of the blog by breaking the rules of the search engine by adopting some illegal means. Currently Google is using Artificial Intelligence (AI) technology to determine Google search rankings, so it is almost impossible to rank blogs using Black Hat SEO techniques. That's why all big SEO experts are paying attention to White Hat SEO.

Why learn SEO?

The importance and necessity of search engine optimization cannot be overstated. In a word, it can be said that in order to achieve success in online blogging, marketing, business promotion and anything else online, proper SEO must be done. Without SEO, you can't succeed in anything online.

The reason is that everyone searches for all the necessary things on the Internet through search engines. Especially the use of Google search engine is so extensive, for which there is no way to be successful without doing Google search engine optimization. More recently, the use of Google search engine has increased due to Google being the default search engine of many other popular browsers including the popular web browser Mozilla Firefox and Google Chrome. So there is no alternative to search engines to make your blog/website known and popular.

How to do SEO?

After hearing how to do SEO, you might be thinking that you know everything now. Actually there is no easy or short way how to do SEO. SEO is a huge process of ongoing traditional change. Most of which are always updating and changing. But if you know and understand the basics of SEO well, then you can easily understand all the changes no matter how much they change over time. For that you must learn the basics of SEO from a good experienced person or organization. I am sharing some SEO basics steps for everyone to get an initial idea.

Basic SEO settings

Blog submission to Google Search Console

Blog submission to Bing Webmaster Tools

Google Analytics account creation

Install Yoast SEO (WordPress Users Only)

Doing keyword research

Working with long keywords

Keyword research from Google Keyword Planner

Keyword research from various online communities

Check your competitors' keywords

Keyword research by asking the experts

On-page SEO

Using keywords in post URLs

Using shorter URLs

Title Tag must use keywords

Use of keywords in H1, H2 and H3 tags

Optimize Images

Use of Synonyms and LSI Keywords

Add required external links

Adding Important Internal Links

Technical SEO

Detecting Crawl Errors from Search Console

Find out how Google is viewing your blog

Responsive and Mobile-Friendly Blog Creation

Fix Broken Links


Fix Duplicate Meta Tags

Increase Loading Speed ​​of Blog

How to write an article

Create Quality Content (Content is King)

Write big instead of short posts

Write articles in a simple and understandable way

Using Schema Markup

Adding video to post headers

Building backlinks

Guest blogging

Check Competitor's Backlinks

Forum posting and troubleshooting

Posting solutions in the comment section of other blogs

Where to learn SEO?

There are two ways to learn SEO well. One is to learn from an experienced person or organization and the other is to learn from various good blogs/websites online. Learning to be online requires a lot of patience. On the other hand, if you learn from a good institution, you can learn in a short time.

But remember one thing that no matter you learn online or from any institution, it must be a good institution or a good all-online blog. There are many SEO teaching institutes available in recent times, but among them it is very rare to find a good one.

So many misconceptions about learning SEO

Recently, there has been a lot of competition in teaching SEO online and offline. Many are claiming themselves as SEO experts. Especially some new YouTubers are jumping around with SEO. Most of the people are starting SEO teaching courses with little knowledge about SEO.

There are some YouTubers who say in YouTube videos, I am getting 1000 visitors per day with 10 posts on such and such a blog. Because I have done 100% SEO on my blog. Some new bloggers and YouTubers are misleading the general public about SEO by giving such wrong explanations.

I saw a video of an SEO expert on Facebook yesterday. Where he argues about SEO and talks a lot of funny stuff. He said that there are many SEO experts in the country who know nothing about SEO. He gave a challenge and said that he will give a keyword, if someone can rank that keyword, then he will give him 10 thousand rupees. If no one else can do it, he can do it.

Such nonsense arguments are nothing but confusion. Hey bro, it is not that easy to rank a website for any one keyword. No one can rank any keyword with 100% challenge. In this regard, the famous SEO expert Neil Patel and Brian Dean himself said, no one can guarantee the ranking of a keyword.

ranking of a keyword

Notice the above image carefully. When I typed "What is SEO" in the Google search engine and searched, the above websites consistently show up. If you want, you can check this by searching on Google.

Here's Moz's post ranking number one on What is SEO. Then Search Engine Land's post is at 2nd position and Neil Patel's blog is at 3rd position. As you can see if you visit Moz's post, they have very few articles on SEO. But their post is ranking best in this regard.

On the other hand, if you visit this post of Neil Patel's blog, you will see that there is no shortage of articles in the post. My question to the flattering SEO exverts here is why Neil Patel's article isn't ranking number 1?

You don't have to worry, I'll answer the question myself. A post on any topic cannot be ranked only if it has good articles. There are many other factors involved in ranking for any keyword besides good articles. Keyword ranking depends on various factors including blog PA, DA and blog age in particular. Moreover, depending on the keyword difficulty of the keyword that will be ranked, will it be possible to rank the keyword?

You open a new blog or website today, even if you try to rank any keyword, you will not be able to rank it. So don't mislead the general public by talking about SEO like this.

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Will you be able to learn SEO?

Most of the people think that SEO is too difficult and it is not possible for me to learn SEO. I would tell them that if you don't think it's so difficult and take it easy, you too can become an SEO expert. Especially without thinking about paid SEO, if you learn SEO well with that money, you will be able to take your blog to a good platform in the future.

How to earn by learning SEO?

Google AdSense: If you have the habit of writing, you would produce good quality articles: You can earn from Google Adsense through blogging. If you are an expert about SEO, you can easily rank your blog, grow trophies from search engines and earn smart money from Adsense.

Affiliate Marketing: If you can rank your blog by doing SEO of your blog, you can easily earn thousands of dollars online by doing affiliate marketing. Through affiliate marketing, you can earn money by promoting other people's products on your own website and selling them. I have a detailed post on this in my blog.

Marketplace: There are many online marketplaces like Upwork, Elance, Freelancer, Fiver, People Per Hour etc. If you want you can join them and earn by working. Moreover, SEO has a lot of work in the marketplace. You can also join the group of freelancers by showing your skills.

Local Business: If you have an online business or digital product, you can add a new twist to your business by promoting it on search engines through SEO.

Contractual work: There are many jobs not only in international but also in local market. You can contract SEO from various agencies or website owners locally. Apart from these, there are hundreds of ways to earn online through SEO which cannot be covered here.

What SEO work have I done in this post?

In the middle part of this post I said that at the end of the post I will tell you what SEO work I did in this post today. I think by sharing this topic everyone can get a clear idea about the basics of SEO?

What SEO work have I done in this post?

1. Keyword research done

First of all I have done complete keyword research for this post. Because it is not possible to rank a post without keyword research. For that, I have done keyword research through Google Keyword Planner and other keyword research tools and found out the following important keywords for today's post.

  • What is SEO?
  • What does SEO do?
  • SEO Tutorial
  • How to do SEO?
  • How to do SEO?
  • What is On-Page SEO?
  • What is Off-Page SEO?
  • How does SEO?
  • Why learn SEO?
  • Ways to learn how SEO works?
  • How does SEO work?
  • SEO Learning Techniques
  • What does it take to learn SEO?
  • Earn from SEO
If you read today's post carefully, you will find that almost all the above keywords are present in different places of the post. As a result, searching online by typing any of the above keywords will make it possible to find my post.

Also, what should I do to rank in the keyword, how much competition should I read, which blogs can be competitors of my post in Google, what is the keyword difficulty, how much traffic can be obtained from the keyword, how many backlinks are there in the posts of competitors of my post, what I researched through various tools about the amount of social media shares, what to do and how much time it would take to rank my post over theirs.

2. Other SEO:

After doing keyword research, I tried to write a post that was more informative and longer than my blog's competitors on the desired topic. Also followed the following accessories.
  • Give the post an SEO friendly title.
  • I have used the main keyword in the first para.
  • I have used keywords at required places in each paragraph.
  • I have used H2, H3 and H4 tags at required places in the post header.
  • Added internal and external links.
  • Image Optimized.
  • I have used Alt tag in Image.
  • I have used keywords in the URL of the post.
  • I have written attractive and SEO friendly Meta Description of the post.
  • Finally updated the post and did other work as per the instructions of this post.


What is Search Engine Optimization (SEO), how to learn SEO and how to do perfect SEO for a blog can never be finished. Because Google and other search engines have numerous ranking factors. According to all the ranking facts, SEO is a very difficult task. For that, the more SEO he can do, the more easily he can collect traffic from search engines and take the blog to the edge of success.

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